What Do Photographers mean when they use the term “look”?
This is photographer jargon that denotes the number of outfits you’d like to be photographed wearing during your headshot session. In most cases, a photographers fee will increase for each additional “look”. It’s a little bit more complicated than that. What if you want one picture with glasses and another picture without glasses? Does that constitute additional headshot looks? It doesn’t at my studio! You can try with or without glasses. You can even shave if you want to. That being said, unless you paid the extra few bucks for the anti-glare glass, you’re probably going to want to skip the glasses in your headshot.
Most of the time a corporate client will only need a 1-look headshot session. The corporate client looking for images of themselves to use on their website or for social media websites like LinkedIn or Twitter is looking to convey something very specific. The great majority of the time this message is confidence and approachability. The typical corporate client isn’t necessarily interested in displaying character diversity or range in the same way that an actor might. Don’t forget to check out our guide of what to wear for your corporate headshot session.
Actors and models are often interested in additional “looks”. It really has a lot to with your casting. What roles are you usually cast in? What roles do you want to be cast in? We use different looks to help you with different casting options. The majority of our actors purchase our unlimited headshot looks package. With the 3-look package, the session runs longer to accommodate the changes of clothes. These additional clothing changes offer the industry professional to show more range. Rather than having 1 headshot that they use for everything, they have the ability to choose which headshot best showcases their ability to fit a specific role. It’s not uncommon for women to change a hairstyle and or make-up with each additional look.
It’s also common practice for men to shoot their first look with a 5 o’clock shadow or beard and then shave for additional looks. This is Marketing for Actors 101. Additional looks give you, the actor, more precision in your marking plan. You want to make sure that the casting director can visualize you in the role you’re auditioning for.
Check out our professional headshot tips for more information!