ARE CHEAP HEADSHOTS SAVING YOU MONEY?
You made the decision to buckle down and get a headshot. You turn to your friend Google and find that headshots are more expensive than you thought they would be. Sound familiar? It should, I have people hang up on me everyday when I tell them my prices. Not goodbye, not thank you, they just hang up. When someone calls me inquiring about my pricing, I'm usually annoyed. I put my prices on my website to save them the trouble of doing so. If you're calling me, it means you didn't look at my website, and if you didn't look at my website, you probably don't appreciate what I do. That's fine, you're not my customer. I don't do cheap headshots.
If you're in the market for a cheap headshot, I would suggest you ask yourself why you want a headshot at all. Your headshot is your personal branding. It's the logo that represents your brand online. When you tell me you want a cheap headshot, I hear you saying that you don't care about your personal branding. Why bother at all? Save yourself the $150 and continue to wonder why your career is stagnant because that $150 headshot isn't going to move the needle for you. I promise you that. Being a headshot photographer takes a level of skill that very few photographers possess. It's my job to make you look cool in a completely uncomfortable situation. There's nothing organic about the process of having your headshot taken. Organic headshots come from working with a skilled photographer.
Where is the best place to find a cheap headshot photographer? If I didn't give a shit about my personal branding, I'd turn to Thumbtack. You're bound to find hundreds of local unskilled people with cameras. You might even find a photographer if you're lucky. I would compare getting a thumbtack headshot to partnering with the Russians on a cyber security initiative. It's a bad idea. You know it's a bad idea. I don't have to tell you why it's a bad idea. Do yourself a favor and don't do it. This may very well be my most honest and vulnerable article yet. I have an opinion on just about everything, and I'm usually happy to share it. Do not under any circumstances turn to Thumbtack to find a headshot photographer. You're going to end up hiring me in the long run to fix what they weren't equipped to do in the first place.
There are headshot photographers available at every price point. Most business related trade shows have someone providing free headshots these days. You should probably avoid them too, but at least you wont be throwing away $150. I remember when I was getting ready to propose to my wife and reading about how your engagement ring should cost X percentage of your annual income. This isn't that. I think a headshot should cost a little bit more than you're comfortable spending so that you give it your all. When you're spending a lot of money on something you tend to be a little bit more invested in it. When you work with me, we're a team. You have to bring your "A" game. You have to give it your all. The more you put in the more you'll get out.